The Amazon 3rd Generation Kindle Is Proving To Be A Highly Popular Gift Idea

If you’re looking for a gift for a birthday, Christmas, anniversary gift or some other occasion, then there’s a fair chance that you might wind up on Amazon. After all, they are the world’s largest, and most famous online retailer. If an item is on the Amazon top sellers list then you can be certain that it is in high demand. These lists can serve as a great source of gift ideas.

You can be sure that demand for the number one selling item on Amazon’s website is massive. In fact, you can be sure that it is in extremely high demand. Since the end of 2009, The Kindle reader has been the number one selling item on the Amazon website. Many industry analysts suggested that the launch of the Apple iPad would bring about the end of the Kindle’s domination – but there is no sign of that happening any time soon.

The release of the upgraded Kindle 3 in August of 2010 simply served to underline Amazon’s dominant position in the ebook reader market. The new third generation Kindle has a number of specification enhancements – including increased memory (it can now store up to 3,500 books), an improved, high contrast e-ink technology display and a smaller and lighter casing.

Amazon also unveiled a new entry level Kindle which had WiFi only connectivity – ideal for those who don’t anticipate the need for connecting outwith a WiFi zone – priced at just $ 139. The WiFi plus 3G model also had its price adjusted downwards to just $ 189. The fact that both of these models cost so much less than even the cheapest iPad has undoubtedly been a key factor in making the third generation Kindle the fastest selling Kindle model to date.

Another big selling point for the Kindle is the fact that it has no monthly download or connection charges associated with it. Amazon is notoriously tight lipped when it comes to sales figures – however, a company spokesman has confirmed that, since the launch of the Kindle 3 in August, “millions” have been sold.

The new reduced prices make e-book readers very attractive to potential buyers. E-book prices are usually somewhat lower than those of printed books, and there are many out of copyright books available as free downloads (many of them classics), so e-book reader owners could quite easily make their readers self financing in a relatively short time (depending upon how many books they read).

It could well be that 2010 will prove to be the year that e-book readers really go mainstream. Improved functionality, significantly lower pirce levels and a steadily growing selection of books to choose from will ensure that e-book readers in general, and Amazon’s Kindle 3 in particular, will become a very popular gift choice over the 2010 festive period and into 2011.

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